CSR2

Worked as a Capture Artist on CSR2 for multiple years, collaborating closely with game developers, motion artists, marketing artists, capture artists, and marketing leads to create engaging visual content for user acquisition, marketing, and organic campaigns.

My core responsibility was capturing high-quality in-game footage in Unity using internal development and capture tools, transforming gameplay moments into visually exciting content that supported a wide range of marketing initiatives. Working on a long-running live game also meant collaborating across multiple disciplines and adapting capture requirements to new features, events, updates, and campaigns.

In my most recent year on the project, I expanded my responsibilities into graphic design, creating promotional stills and seasonal campaigns alongside my capture work.

Key responsibilities included:

- Collaborating with game developers, motion artists, fellow capture artists, and marketing leads over multiple years on CSR2 campaigns.
- Capturing high-quality gameplay footage using internal development tools for user acquisition and marketing videos.
- Identifying and capturing exciting gameplay moments, cars, features, events, and updates to support creative campaign requirements.
- Supporting organic marketing and live content marketing (LCM) with bespoke gameplay capture and promotional assets.
- Taking on additional graphic design responsibilities in my final year on the project.
- Creating seasonal promotional stills and visual assets for marketing campaigns.
- Producing app store and storefront campaigns, ensuring artwork met campaign and platform requirements.
- Working across capture and graphic design disciplines to create cohesive visual content for multiple marketing channels.

This role gave me extensive experience working across a large, long-running live game and collaborating with multidisciplinary teams to deliver gameplay capture and marketing assets across user acquisition, organic, seasonal, and storefront campaigns.

These renders were then refined and integrated into final marketing materials using Photoshop, where I combined visual storytelling, branding, and graphic design principles to create engaging promotional content. From social media campaigns and seasonal events to app store artwork and user acquisition creatives, my role focused on transforming in-game content into polished marketing assets that effectively communicated the game's identity and key features to players.